Client 01

Flash Wildfire Services

Shopify SEO Google Ads Social Media Email Marketing Inventory Management

Full-channel digital marketing strategy for Western Canada's largest authorized WATERAX dealer — covering SEO, paid advertising, social media, email, website management, and a 2,000+ product Shopify catalogue. The goal: establish Flash Wildfire as the authoritative brand in wildland fire equipment across North America.

Flash Wildfire Services Instagram

SEO & Paid Advertising

  • Increased organic traffic through advanced on-page and technical SEO improvements
  • Ranked Flash Wildfire for high-value industry keywords, outperforming key competitors
  • Implemented metadata optimization, internal linking architecture, and schema markup
  • Built high-quality backlinks to strengthen domain authority
  • Managed Google Ads and Google Shopping campaigns with full conversion tracking via GA4
  • Maximized ROAS through structured campaign architecture and ongoing optimization

Content, Email & Operations

  • Established a consistent multi-platform content strategy across Instagram, Facebook, TikTok, and YouTube
  • Produced research-backed content covering fire behavior science, equipment optimization, and product education
  • Designed and executed high-converting Klaviyo email campaigns with strategic segmentation
  • Managed and optimized 2,000+ products with accurate syncing between Shopify and SOS Inventory
  • Conducted regular site audits for speed, usability, and mobile performance
  • Provided ongoing business development analysis and market trend reporting

Client 02

Enviroquip

Website Rebuild SEO Social Media Google Business Trade Show Lead Generation

Full rebuild and modernization of a national equipment distributor's digital presence and marketing infrastructure — from ground-up website redesign and SEO strategy to trade show support, dealer recruitment systems, and CRM implementation. The result: a unified, professional ecosystem built for visibility, credibility, and scalable growth.

Enviroquip

Website & SEO

  • Complete website redesign and rebuild from the ground up — architecture, UX, and conversion optimization
  • Redevelopment of all product pages, service pages, and supporting sales documentation (PDFs)
  • Site-wide SEO implementation: keyword mapping, metadata, on-page optimization, and technical alignment
  • Google Analytics and Search Console setup for accurate traffic, behavior, and attribution tracking
  • Google Business Profile setup and optimization for local visibility and credibility
  • Integration of lead-capture forms, UTM tracking, and analytics across all digital channels

Lead Generation & Growth

  • Strategic social media positioning to reinforce credibility and support dealer recruitment
  • B2B content strategy aligned to industry authority and consistent cross-platform messaging
  • Trade show marketing assets, landing pages, and post-event follow-up workflows
  • CRM structure for organizing, tracking, and qualifying incoming dealer and vendor leads
  • Streamlined vendor and dealer inquiry forms with structured follow-up systems
  • Full analytics infrastructure designed for scalable reporting and data-backed decision-making

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